Programs and Activities
The Coalition works to help consumers, elected representatives, government officials and the media make the connection between farm water and our food supply.
Public Outreach
The California Farm Water Coalition actively engages with the public and media on farm water issues. Engagement takes numerous forms and occurs at many levels.
CFWC continuously works to develop new materials and publications highlighting issues, events and accomplishments concerning irrigated agriculture. Learn more about the Coalition’s public outreach efforts below.
Publications & Multimedia Outreach
Social Media
Farm Tours
Direct Outreach
MOSAC
Cultivate California
Publications & Multimedia Outreach
The Coalition produces timely videos, fact sheets, infographs and other multimedia material to engage the public on social and other digital medias. The Coalition also maintains a web site that provides members and the public alike with timely information on water issues and background material on agricultural water use. The Coalition uses a variety of multimedia approaches aimed at teaching children of various ages about the industry.
The Coalition has produced a variety of publications and multimedia tools to educate and inform the public about California agricultural water issues.
These materials help reinforce the Coalition’s message of agriculture’s economic vitality, environmental sensibility and its contributions to the quality of life in California.
View a selection of these materials below.
Social Media
Social Media provides opportunities to engage with consumers about the water needed for California’s farm products and to educate the public about this important topic.
View some of the latest Coalition social media content below.
Farm Tours
Farm tours help the public to connect with the farmers that produce food and fiber first hand.
The Coalition works with influencers and bloggers to connect the public with the farms and farmers producing local, affordable, and healthy California food products, while educating and engaging them about the water needed to sustain California agriculture.
Direct Outreach
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MOSAC
The Coalition is sponsoring long-term water-related exhibits at the Museum of Science and Curiosity in Sacramento.
The Museum of Science and Curiosity includes 25,000 square feet of exhibits, including three directly addressing the relationships between California-grown food and the water needed to produce it.
Learn more about MOSAC here.
Cultivate California
Working with partners from across the state, the Coalition is administering the Cultivate California program. A direct-to-consumer media program, the Cultivate California program is designed to educate the public about the role that farms, ranches, and agricultural businesses, all of whom are rely on farm water, play in their everyday lives.
Learn more about Cultivate California here.
Publications and Multimedia Outreach Examples
Social Media
The Coalition maintains both Consumer and Industry social media outreach channels.
Check out some of the Coalition’s latest social posts and be sure to follow and share!
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Food Grows Where Water Flows
Presented by the California Farm Water Coalition.
Pistachios: a great snack, but an even better staple in your daily diet! Studies show that pistachios improve focus, enhance brain function, help control weight, promote heart health, stabilize blood sugar, and fortify the immune system! 💚![]()
#pistachios #capistachios #cawater #foodgrowswherewaterflows #cfwc #eatcalifornia #californiafarmsandranches #agriculture
Earth Day reminds us of the vital connection between agriculture and our planet's health. Today and every day, let's celebrate the farmers and ranchers who work tirelessly to nourish us while caring for the earth. 🌎🌾 #EarthDay #agriculture #cawater
According to the California Air Resources Board’s report on their FARMER program, California’s greenhouse gas emissions are down 368,000 MTCO2e (metric tons of carbon dioxide equivalent). ![]()
California farmers and ranchers are dedicated to ensuring the sustainability of our land and its supplies! 💪🚜🌱![]()
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#CFWC #CaliforniaAgriculture #InSeason #CAwater #Farming #foodgrowswherewaterflows #whatsfordinner #eatcalifornia #californiafarmsandranches
17,688
California Farm Water Coalition
Food Grows Where Water Flows
Despite the current, pleasing conditions of the Klamath Basin, water users in the region say that the federal government’s allocation of the water they need is less than what they need this year. #CAWater #CaliforniaFarmsandRanches
Great job by Farm Water Coalition director and Imperial Irrigation District board Member Gina Dockstader and Family Farm Alliance vice president Paul Orme for their piece in the Arizona Republic on the value of alfalfa. They do a great job explaining how this important feed crop is a critical part of the food chain, its positive environmental benefits, and how it is an efficient water user. Thank you both for an excellent article! #cawater ![]()
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azcentral.com/story/opinion/op-ed/2024/04/24/alfalfa-water-use-environment-benefits-arizona/73426...![]()
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Imperial Irrigation District Coachella Valley Water District Family Farm Alliance California Farm Bureau Federation Western Growers Metropolitan Water District of Southern California San Diego County Water Authority
Alfalfa is not Arizona's water-use enemy. Why we grow so much of it here
azcentral.com
Opinion: Some argue that growing alfalfa in Arizona is a waste of water. But this crop uses less water than many others and provides many benefits.
Earth Day reminds us of the vital connection between agriculture and our planet's health. Today and every day, let's celebrate the farmers and ranchers who work tirelessly to nourish us while caring for the earth. 🌎🌾 #EarthDay #agriculture #cawater
