Programs and Activities
The Coalition works to help consumers, elected representatives, government officials and the media make the connection between farm water and our food supply.
Public Outreach
The California Farm Water Coalition actively engages with the public and media on farm water issues. Engagement takes numerous forms and occurs at many levels.
CFWC continuously works to develop new materials and publications highlighting issues, events and accomplishments concerning irrigated agriculture. Learn more about the Coalition’s public outreach efforts below.
Publications & Multimedia Outreach
Social Media
Farm Tours
Direct Outreach
MOSAC
Cultivate California
Publications & Multimedia Outreach
The Coalition produces timely videos, fact sheets, infographs and other multimedia material to engage the public on social and other digital medias. The Coalition also maintains a web site that provides members and the public alike with timely information on water issues and background material on agricultural water use. The Coalition uses a variety of multimedia approaches aimed at teaching children of various ages about the industry.
The Coalition has produced a variety of publications and multimedia tools to educate and inform the public about California agricultural water issues.
These materials help reinforce the Coalition’s message of agriculture’s economic vitality, environmental sensibility and its contributions to the quality of life in California.
View a selection of these materials below.
Social Media
Social Media provides opportunities to engage with consumers about the water needed for California’s farm products and to educate the public about this important topic.
View some of the latest Coalition social media content below.
Farm Tours
Farm tours help the public to connect with the farmers that produce food and fiber first hand.
The Coalition works with influencers and bloggers to connect the public with the farms and farmers producing local, affordable, and healthy California food products, while educating and engaging them about the water needed to sustain California agriculture.
Direct Outreach
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MOSAC
The Coalition is sponsoring long-term water-related exhibits at the Museum of Science and Curiosity in Sacramento.
The Museum of Science and Curiosity includes 25,000 square feet of exhibits, including three directly addressing the relationships between California-grown food and the water needed to produce it.
Learn more about MOSAC here.
Cultivate California
Working with partners from across the state, the Coalition is administering the Cultivate California program. A direct-to-consumer media program, the Cultivate California program is designed to educate the public about the role that farms, ranches, and agricultural businesses, all of whom are rely on farm water, play in their everyday lives.
Learn more about Cultivate California here.
Publications and Multimedia Outreach Examples
Social Media
The Coalition maintains both Consumer and Industry social media outreach channels.
Check out some of the Coalition’s latest social posts and be sure to follow and share!
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Food Grows Where Water Flows
Presented by the California Farm Water Coalition.
Water is vital for sustaining our communities, growing our food, and producing everyday goods. Curious about how much water it takes to prepare a daily meal? Swipe right to learn more!![]()
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#cfwc #californiaagriculture #inseason #cawater #farming #foodgrowswherewaterflows #whatsfordinner #eatcalifornia #CaliforniaFarmsAndRanches
When Sites Reservoir is built, the off-stream water project is envisioned to store up to 1.5 million acre-feet of water. This project would significantly enhance California's water storage capacity, particularly benefiting the state by capturing water during wet years to save and use during periods of drought. #buildsitesnow Sites Reservoir Project
California dairy farmers are water efficient! By conserving their resources, they are able to deliver their delicious dairy products nationwide and remain the #1 dairy state in the United States!🐄🚜💧 #cawater #foodgrowswherewaterflows #californiaag #CaliforniaFarmsAndRanches #dairy #californiadairy
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California Farm Water Coalition
Food Grows Where Water Flows
Statement by CFWC Executive Director Mike Wade on today’s Congressional Field Hearing on long term operation of the CVP and SWP: “Today’s testimony shows how broken our water supply system has become. The U.S. had an agricultural trade deficit in 2019 where, for the first time in 50 years we imported more food than we exported. That trend has continued in three of the last five years. When California farms don’t have water to grow our food we’re depending on other countries to do it. That’s not good for food security or having safe, affordable food choices for the American people.” #cawater
Renewed emphasis on holistic management recognizes the interconnectedness of California rivers and their associated ecosystems. This strategy focuses on balancing environmental, agricultural, and urban water needs by considering the entire watershed and promoting sustainable practices. ![]()
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Read more here.
www.watereducation.org
WESTERN WATER IN-DEPTH: Method Quickly Deciphers How Much Water Fish Need
The Westlands Water District in Fresno County finalized the first phase of a new groundwater storage system, the Pasajero Project aiming to replenish groundwater basins in the nation’s largest irrigation district at 614,000 acres. #CAWater ![]()
Learn more here: ow.ly/Qrnt50T8W9h
