Programs and Activities
The Coalition works to help consumers, elected representatives, government officials and the media make the connection between farm water and our food supply.
Public Outreach
The California Farm Water Coalition actively engages with the public and media on farm water issues. Engagement takes numerous forms and occurs at many levels.
CFWC continuously works to develop new materials and publications highlighting issues, events and accomplishments concerning irrigated agriculture. Learn more about the Coalition’s public outreach efforts below.
Publications & Multimedia Outreach
Social Media
Farm Tours
Direct Outreach
MOSAC
Cultivate California
Publications & Multimedia Outreach
The Coalition produces timely videos, fact sheets, infographs and other multimedia material to engage the public on social and other digital medias. The Coalition also maintains a web site that provides members and the public alike with timely information on water issues and background material on agricultural water use. The Coalition uses a variety of multimedia approaches aimed at teaching children of various ages about the industry.
The Coalition has produced a variety of publications and multimedia tools to educate and inform the public about California agricultural water issues.
These materials help reinforce the Coalition’s message of agriculture’s economic vitality, environmental sensibility and its contributions to the quality of life in California.
View a selection of these materials below.
Social Media
Social Media provides opportunities to engage with consumers about the water needed for California’s farm products and to educate the public about this important topic.
View some of the latest Coalition social media content below.
Farm Tours
Farm tours help the public to connect with the farmers that produce food and fiber first hand.
The Coalition works with influencers and bloggers to connect the public with the farms and farmers producing local, affordable, and healthy California food products, while educating and engaging them about the water needed to sustain California agriculture.
Direct Outreach
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MOSAC
The Coalition is sponsoring long-term water-related exhibits at the Museum of Science and Curiosity in Sacramento.
The Museum of Science and Curiosity includes 25,000 square feet of exhibits, including three directly addressing the relationships between California-grown food and the water needed to produce it.
Learn more about MOSAC here.
Cultivate California
Working with partners from across the state, the Coalition is administering the Cultivate California program. A direct-to-consumer media program, the Cultivate California program is designed to educate the public about the role that farms, ranches, and agricultural businesses, all of whom are rely on farm water, play in their everyday lives.
Learn more about Cultivate California here.
Publications and Multimedia Outreach Examples
Social Media
The Coalition maintains both Consumer and Industry social media outreach channels.
Check out some of the Coalition’s latest social posts and be sure to follow and share!
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Food Grows Where Water Flows
Presented by the California Farm Water Coalition.
Currently, California produces more than 99 percent of the grapes that are cultivated commercially in the United States. California grapes are accessible from May through January and are produced in 89 different varieties. Dependable water supplies help California farms produce the food we need and reduces our reliance on imports from other countries!![]()
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#cfwc #californiaagriculture #inseason #cawater #farming #foodgrowswherewaterflows #whatsfordinner #eatcalifornia #californiafarmsandranches
The Public Policy Institute of California (PPIC) and others tell us that on average, California’s San Joaquin Valley experiences a water supply shortfall of 1.5 – 2.5 million acre-feet of water per year, enough to meet the needs of up to 14.7 million people or more than 830,000 acres of productive farmland. Building new water supply infrastructure is necessary to capture more floodwater in wet years so farmers can grow the food we all need!![]()
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#CFWC #CaliforniaAgriculture #InSeason #CAwater #Farming #foodgrowswherewaterflows #whatsfordinner #eatcalifornia #californiafarmsandranches
Gina Dockstader, Vice-President of the CFWC Board of Directors, is also the 4th generation of her farming family in the Imperial Valley and a director for the Imperial Irrigation District. She also earned Bachelor of Science in Public Relations and minors in Business Management and Spanish from Northern Arizona University.![]()
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Alongside her husband, Gina runs a farming entity, an organic packing house, and a trucking company. 🧑🌾🚛 She’s also a proud alternate on the Colorado River Board of California, the new President of the Salton Sea Authority, and a Director for Region 9 of the Association of California Water Agencies. 🌊🌱![]()
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Catch her on Peloton as @TrainerGina where she rides the bike and hits the treadmill with dedication! 🚴♀️🏃♀️ And don’t forget to look for Doc's Organics, LLC citrus – their lemons and grapefruits are a must-try! 🍋🍊 ![]()
#WomenInAg #OrganicFarming #WaterWarrior #PelotonFan
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California Farm Water Coalition
Food Grows Where Water Flows
As temperatures in the North state rise, the water levels do the opposite. The hotter the air, the more evaporated water disappears from lakes. The Area Manager at Shasta Dam, Don Bader said over the past two weeks just in July, over 3 million gallons of water have evaporated over Shasta Lake.
The Friant-Kern Canal Middle Reach Capacity Correction Project is jointly funded by the Bureau of Reclamation, the California Department of Water Resources and Friant Water Authority. Ultimately, it will restore conveyance capacity from 1,600 cubic feet per second to the original 4,000 cubic feet per second. Restoring surface water capacity helps meet SGMA goals and keeps farms in business! ![]()
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#cfwc #californiaagriculture #inseason #cawater #farming #foodgrowswherewaterflows #whatsfordinner #eatcalifornia #californiafarmsandranches
www.farmwater.org
Food Grows Where Water Flows Coalition Blog More Blog Posts About Us The California Farm Water Coalition is a non-profit, educational organization committed to sharing fact-based information about the...
A key component of the #CentralValleyProject, Folsom Dam in California is 480.5 ft. high with a reservoir capacity of 976,000 acre-feet. Providing water & power to the region while catching runoff from the American River, Folsom Dam is key to flood control in the Sacramento area.
