Programs and Activities
The Coalition works to help consumers, elected representatives, government officials and the media make the connection between farm water and our food supply.
Public Outreach
The California Farm Water Coalition actively engages with the public and media on farm water issues. Engagement takes numerous forms and occurs at many levels.
CFWC continuously works to develop new materials and publications highlighting issues, events and accomplishments concerning irrigated agriculture. Learn more about the Coalition’s public outreach efforts below.
Publications & Multimedia Outreach
Social Media
Farm Tours
Direct Outreach
MOSAC
Cultivate California
Publications & Multimedia Outreach
The Coalition produces timely videos, fact sheets, infographs and other multimedia material to engage the public on social and other digital medias. The Coalition also maintains a web site that provides members and the public alike with timely information on water issues and background material on agricultural water use. The Coalition uses a variety of multimedia approaches aimed at teaching children of various ages about the industry.
The Coalition has produced a variety of publications and multimedia tools to educate and inform the public about California agricultural water issues.
These materials help reinforce the Coalition’s message of agriculture’s economic vitality, environmental sensibility and its contributions to the quality of life in California.
View a selection of these materials below.
Social Media
Social Media provides opportunities to engage with consumers about the water needed for California’s farm products and to educate the public about this important topic.
View some of the latest Coalition social media content below.
Farm Tours
Farm tours help the public to connect with the farmers that produce food and fiber first hand.
The Coalition works with influencers and bloggers to connect the public with the farms and farmers producing local, affordable, and healthy California food products, while educating and engaging them about the water needed to sustain California agriculture.
Direct Outreach
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MOSAC
The Coalition is sponsoring long-term water-related exhibits at the Museum of Science and Curiosity in Sacramento.
The Museum of Science and Curiosity includes 25,000 square feet of exhibits, including three directly addressing the relationships between California-grown food and the water needed to produce it.
Learn more about MOSAC here.
Cultivate California
Working with partners from across the state, the Coalition is administering the Cultivate California program. A direct-to-consumer media program, the Cultivate California program is designed to educate the public about the role that farms, ranches, and agricultural businesses, all of whom are rely on farm water, play in their everyday lives.
Learn more about Cultivate California here.
Publications and Multimedia Outreach Examples
Social Media
The Coalition maintains both Consumer and Industry social media outreach channels.
Check out some of the Coalition’s latest social posts and be sure to follow and share!
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Food Grows Where Water Flows
Presented by the California Farm Water Coalition.
Excited to spotlight the Nigiri Project in the Sacramento Valley! This initiative revitalizes floodplains, enhancing river health and benefiting local agriculture. A win-win for sustainable farming and ecosystems! 🌾🐟![]()
Learn more about healthy rivers and landscapes with the Nigiri Project: www.nigiriproject/com ![]()
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Photo from the Northern California Water Association.![]()
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#SustainableFuture #healthyrivers #nigiriproject #SacramentoValley #cawater
Growers say they are focused on their bottom lines as the state's almond harvest progresses, seeking methods to diversify their crop portfolios and find additional revenue streams to supplement their shrinking profit margins brought on by reduced prices and increased expenses.![]()
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#cfwc #californiaagriculture #inseason #cawater #farming #foodgrowswherewaterflows #whatsfordinner #eatcalifornia #californiafarmsandranches
According to the U.S. Department of Agriculture, California is the nation's most productive state in terms of agriculture. However, the state has previously had several of its staple crops struggle due to unusually low water allocations.![]()
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#cfwc #californiaagriculture #inseason #cawater #farming #foodgrowswherewaterflows #whatsfordinner #eatcalifornia #californiafarmsandranches
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California Farm Water Coalition
Food Grows Where Water Flows
We've learned how important it is to produce basic necessities at home, and nothing is more important than our food supply. California produces over 60% of our nation's fruits, nuts, and vegetables. Supporting that production helps keep our food supply affordable and accessible.![]()
What to expect if port workers strike, and how it may affect the economy
www.washingtonpost.com
Negotiations between longshoremen and port operators broke down in June and the two sides have barely been speaking. The current contract expires at midnight Monday.
In the latest Ag Alert commentary by our Executive Director Mike Wade, experts emphasize the importance of a balanced approach to water management in California. As our state faces increased challenges from drought and growing water demands, it’s more vital than ever to ensure farmers, communities, and ecosystems get the water they need. Learn how collaborative solutions can help secure our water future! 💧🌱![]()
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🔗 Read the full article here: www.agalert.com/california-ag-news/archives/september-18-2024/commentary-a-call-for-balanced-wate...
We're thrilled to highlight the incredible work of the Nigiri Project—an innovative effort based in the Sacramento Valley. This project leverages natural floodplains to support both environmental health and local communities. 🌾🐟![]()
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By restoring wetlands as salmon-rearing habitats and enhancing agricultural landscapes, it promotes healthier rivers and more sustainable farming practices. It's a true win-win for our ecosystems and agriculture, demonstrating how collaboration can build a more resilient future for #california! 💧🌱![]()
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Discover more about the Nigiri Project's role in creating healthier rivers and landscapes: www.nigiriproject.com/🌍![]()
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Photo from the Northern California Water Association.![]()
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#SustainableFuture #healthyrivers #nigiriproject #SacramentoValley #cawater
